Our Sustainability Approach
1. We Make Responsibly
Our high-quality clothing, coupled with our innovative business practices, enables us to sell 90% of the products we make. This is above the industry average sell-through rate of just 60-70%.
Most fashion brands produce massive inventories that scrap leftovers, we produce what we believe
we can market. Our production is smaller in batches in order to reduce overproduction.
SOURCING
Our clothing suppliers adhere to high ethical standards and follow rigorous environmental best practice that includes using recycled materials, reducing the use of water and energy, and working with local communities.
Our minimalist design and textural fabrics are ethically sourced and produced in small batches. With an emphasis on quality and craft, we strive for a modern aesthetic that is both effortless and timeless. Our brand uses sustainable fabrics with earth-friendly dyes, making it easy to recycle every product through second-life programs.
MATERIALS
Produced with quality craftsmanship and designed to last, our fabrics and fits are sourced smartly and already completed from sustainably-made materials.
In 2020, we planned the strategy to reach 100 percent sustainable materials by 2023. We have made progress.
2. We Design to Maximize Wear
DESIGN
Our aim is to put liana's collection in your wardrobe and stay out of landfills.
Liana offers smart, decent, timeless, perfectly crafted articles, you can enjoy each day of the year. The collection is conceptualized designed and ethnically crafted in Karachi. Liana redesigned the workwear trend to settle in the heart of the country, delivering easiness in choosing regular attire.
STYLING
Liana's lookbook is your ultimate source of fashion inspiration. Explore endless possibilities on how to style our must-have clothing and accessories.
At Liana, we believe in designing with intention. Our fewer, better philosophy is reflected in every product we create. Each piece is thoughtfully crafted to be timeless, functional, and versatile. It’s not just about being basic, but elevated design details and functional purposes are incorporated to make sure you love what you wear year after year.
3. Extend your wardrobe's life
EXTEND LIFE
Wardrobe should be made to last. We strive to change the idea that clothes are disposable and instead promote the idea of repair as the first option. By extending the lifespan of your garments, you’ll not only get more value for your money but also reduce consumption and waste. Join us in our mission to make sustainable fashion a priority.
REPAIR
Liana pride itself in creating high-quality, long-lasting products that stand the test of time. However, even with the best care, regular wear and tear can occur. But don’t worry, small repairs can often revive your favorite Liana pieces. In line with our commitment to sustainability, we offer repair services to extend the life of your garments and reduce waste. Currently, due to the ongoing COVID-19 situation, our repair and refresh services are temporarily suspended.
Lean & Minimal
Liana’s Lean & Minimal Closet program, established in 2020, is dedicated to promoting the opportunity to declutter their closets while letting them maintain a minimal wardrobe ideal for traveling.
LIANA REVIVE
You’ve loved them, worn them, and lived in them. Now it’s time to make space for something new. With Liana Revive, you can donate or resell your Liana pieces to give your closet a fresh start.
LIANA X GIVEIT!
We invite you to give your Liana products a second life through resale or donation. Join us on our mission to revamp the world’s tattered wardrobes: For every purchase made on the-liana.com, we donate to tech education in our own youth development programs.
Explore
SUSTAINABILE APPROACH
In 2020, we planned the strategy to reach 100 percent sustainable materials by 2023. We have made progress.
Material Sourcing
Produced with quality craftmanship and designed to last, our fabrics and fits are sourced smartly and made with hands.
Base Collection
A structuralize, variable collection of timelessness, minimally designed products for daily, for work, and party use.
