Fewer, Finer. Everyday.
Liana is a dream desired brand offering fewer, finer collections that embody timeless crafts, luxury quality, and sustainability. The fewer, finer lifestyle allows our lovers to adopt creative and finer so that they have the luxury of time with smartness. All of our creative products are crafted and delivered with love.
DREAM DESIRED
Meet Ashus Ali Bukhari has over 9 years of experience blending technology and artistry in the creation of fiber for fashion supplies worldwide. He is a renowned denim specialist and a dedicated advocate and implementer of sustainability for various brands. He has the same dream to establish Liana.
DREAM DESIRED
Founded by a man with the ambition to fulfill the dream of a beloved, Liana creates timeless essentials for the modern wardrobe. We partner with skilled craftsmen and fabric merchandisers around the country, and the internal creative team is primarily family-led. At Liana, we are proud to raise the voice and skills to improve minimal and sustainable approaches.
VENTURE FOCUSED
Venture craftsmanship is at the heart of our brand. Each article or product we create – our relationships with our suppliers, factories, and mills are part of our extended Liana family. We are dedicated to doing our part in the best possible way to preserve that dream in young blood.
We have traveled through the country from Karachi to Gulmit, Hunza to build close-knit with our in-region partners. Each product of the brand’s collection interprets a genuine partnership between Liana and the individuals who bring our articles to life.
OUR VALUES
Timeless design ensures each article of our campaign will serve a unique purpose in your wardrobe for years to come.
Quality materials allow our product to maintain its durability, fit and look neat when worn beautifully.
Responsible and eco-friendly production is at the core of what we do. By the end of this year 2023, 100 percent of our product lines will be made from sustainable materials that can be recycled or reused.
CYCLE
Our approach to sustainability helps in responsible production. When you add our collection to your wardrobe, it creates spaces and extends the product life span cycle through our product quality, donation, and resell services.
THE FEWER, FINER LIFESTYLE
Our Founder’s Mission is to provide a less, finer creative wardrobe: a smart system of products that is easy and neater to style, it gives you more time to focus on what you love. Liana’s collection is made with love that fits together and gives a minimal look. Our creative creation is planned into two major kinds, core and limited edition; each artifact serves a purpose in our rotation. Shuffle and match our product line assortment to achieve elegant, versatile looks in our day-to-day life.
GIVING BACK
Liana originated from its parent firm Noah Digital Solutions, an integrated brand and design consultancy. From Pakistan, we work together with our customers on great brands and projects. Noah runs different technical learning programs in the outskirt area of Pakistan to facilitate incubation, learning, and job opportunities. Directly the endorsement from Liana will accommodate in future educated and sustainable Pakistan.
EXPLORE
SUSTAINABILE APPROACH
In 2020, we planned the strategy to reach 100 percent sustainable materials by 2023. We have made progress.
MATERIAL SOURCING
Produced with quality craftmanship and designed to last, our fabrics and fits are sourced smartly and made with hands.
BASE COLLECTION
A structuralize, variable collection of timelessness, minimally designed products for daily, for work, and party use.
