Privacy & Cookie Policy

Last updated: 30, December 2023

We have developed this privacy policy to inform you of how The Liana (“we” “us” or “our”) will collect, hold, use, and disclose personal information.

1. WHO WE ARE?
Liana is a fashion retailer. We process your personal data as controllers, which means that we are responsible for how we process and protect your data. We do this to help you make informed decisions when shopping with us.

2. WHAT DO WE USE YOUR DATA FOR?
We will use your data (collected online or in person), among other purposes, to manage your registration as a user, to manage your purchases of products or services, to respond to your queries. We also want to send you our customized communications on the basis of your consent, unless we have another valid legal basis for doing so.

3. WHY DO WE USE YOUR DATA?
Our main reason for processing your data is to perform the contract that you accept with us when you register and make a purchase. We also use it for other legitimate purposes, such as sending you an email newsletter that you have asked to receive from us.

4. WHO DO WE SHARE YOUR DATA WITH?
Liana shares your data with service providers who provide us with assistance or support, these being companies in the Noah or third-party providers. The information will only be used to provide you with a better service and it will not be passed to third parties without your explicit consent.

5. YOUR RIGHTS.
As a user of Liana, you have the right to access, rectify or delete your personal data and in certain cases, you are also entitled to other rights. Please see below for more information on our Privacy and Cookies Policy, which explains in detail how we use your personal data and your rights over this data.

Information Collected Upon Registration

When you create or subscribe to The Liana’s account, you provide some personal information, such as your name, username, password, and email address. Some of this information, for example, your name and username, is listed publicly on our Services, including on your profile page and in search results. Some Services, such as search, public user profiles, and viewing Folders or feeds, do not require registration.

Additional Information:

You may provide us with profile information to make public, such as a short biography, your website, or a picture. We may use your contact information to send you information about our Services or to market to you. You may use your account settings to unsubscribe from notifications from us. You may also unsubscribe by following the instructions contained within the notification or the instructions on our website. You may choose to upload your address book so that we can help you find The Liana users you know. We may later suggest people follow The Liana based on your imported address book contacts. If you subscribe to our newsletter using any single sign-on service like Twitter, Facebook, Google, etc. we may notify your social circle and suggest they follow you on The Liana to make your experience with us better. You may choose to make the information more private if you want from the settings page.

Our Media Privacy

All content on www.the-liana.com, including text, images, brand content, liana’s content, and product details or specifications, is protected by copyright laws.

The products and other brand content provided on our website are original and created by us or our contributors. You may not reproduce, distribute, or sell these products, or use any of these images or any other content on our website without our express written consent.

You are welcome to share a link to our website or individual products on your own website, social media, or other online platforms. However, you may not copy and paste our product, brand content, or any other content onto your own website or platform.

If you would like to use any content from our website for commercial purposes, please contact us at info@the-liana.com to request permission.

We respect the intellectual property rights of others and expect our users to do the same. If you believe that your work has been copied in a way that constitutes copyright infringement, please contact us at info@the-liana.com and we will take appropriate action.

By using our website and its contents, you agree to comply with this copyright policy. If you have any questions or concerns, please contact us at info@the-liana.com.

Third-Party Service:

Liana uses Google Analytics, Google APIs, and YouTube service. By using liana’s website, you agree to be bound by Google’s privacy policy.

Cookies:

Information We Automatically Collect

Categories of Information.  We and our third-party service providers (including any third-party content, advertising, and analytics providers) automatically collect certain information from your device or web browser when you interact with the Services to help us understand how our users use the Services and to target advertising to you (which we will refer to in this Privacy Notice collectively as “Usage Data”). For example, each time you visit the Services we and our third-party service providers automatically collect your location, IP address, mobile device identifier or another unique identifier, browser and computer type, the Internet service provider used, clickstream information, access time, the Web page you came from, the URL you go to next, the Web page(s) that you access during your visit and your interaction with the content or advertising on the Services.  We may contract with third parties to collect this information on our behalf for analytics purposes. These include companies such as Google.

Purposes For This Information.  We and our third-party service providers use such Usage Data for a variety of purposes including to diagnose problems with our servers and software, to administer the Services, to gather demographic information, and to target advertising to you on the Services and elsewhere online. Accordingly, our third-party advertising networks and ad servers will also provide us with information, including reports that will tell us how many ads were presented and clicked on the Services in a manner that does not identify personally any specific individual. The Usage Data we collect is generally non-identifying, but if we associate it with you as a specific and identifiable person, we will treat it as Personal Data.

Cookies/Tracking Technologies
We use tracking technologies, such as cookies, local storage, and pixel tags.

Cookies and Local Storage

Cookies and local storage may be set and accessed on your computer. Upon your first visit to the Services, a cookie or local storage will be sent to your computer that uniquely identifies your browser. “Cookies” and local storage are small files containing a string of characters that is sent to your computer’s browser and stored on your device when you visit a website. Many major Web services use cookies to provide useful features for their users. Each Web site can send its own cookie to your browser. Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent; however, if you reject cookies, you will not be able to sign in to the Services or take full advantage of our Services. Additionally, if you clear all cookies on your browser at any point after setting your browser to refuse all cookies or indicate when a cookie is being sent, you will have to again reset your browser to refuse all cookies or indicate when a cookie is being sent.

Read our Cookie Policy here.
Our Services use the following types of cookies for the purposes set out below:

Analytics and Performance Cookies

These cookies are used to collect information about traffic to our Services and how users use our Services. The information gathered does not identify any individual visitor. The information is aggregated and therefore anonymous. It includes the number of visitors to our Services, the websites that referred them to our Services, the pages that they visited on our Services, what time of day they visited our Services, whether they have visited our Services before, and other similar information. We use this information to help operate our Services more efficiently, to gather broad demographic information, and to monitor the level of activity on our Services. We use Google Analytics for this purpose. Google Analytics uses its own cookies. It is only used to improve how our Services works. You can find out more information about Google Analytics cookies here. You can find out more about how Google protects your data here. You can prevent the use of Google Analytics relating to your use of our Services by downloading and installing the browser plugin available here.

Essential Cookies

These cookies are essential to provide you with services available through our Services and to enable you to use its features. For example, they allow you to log in to secure areas of our Services and help the content of the pages you request load quickly. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.

Functionality Cookies

These cookies allow our Services to remember choices you make when you use our Services, such as remembering your language preferences, remembering your login details, remembering which polls you have voted in and in some cases, showing you poll results, and remembering the changes you make to other parts of our Services which you can customize. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you visit our Services.

Social Media Cookies

These cookies are used when you share information using a social media sharing button or “like” button on our Services or you link your account or engage with our content on or through a social networking website such as Facebook, Twitter or Google+. The social network will record that you have done this and collect information from you which may be your Personal Data.

Targeted and Advertising Cookies

These cookies track your browsing habits to enable us to show advertising which is more likely to be of interest to you. These cookies use information about your browsing history to group you with other users who have similar interests. Based on that information, and with our permission, third-party advertisers can place cookies to enable them to show ads that we think will be relevant to your interests while you are on third-party websites. These cookies also store your location, including your latitude, longitude, and GeoIP region ID, which helps us show you locale-specific news and allows our Services to operate more efficiently.

Pixel Tags

We also use “pixel tags,” which are small graphic files that allow us and third parties to monitor the use of the Services and collect Usage Data. A pixel tag can collect information such as the IP address of the computer that downloaded the page on which the tag appears; the URL of the page on which the pixel tag appears; the time (and length of time) the page containing the pixel tag was viewed; the type of browser that retrieved the pixel tag; and the identification number of any cookie previously placed by that server on your computer.

We use pixel tags, either provided by us or by our third-party advertisers, service providers, and ad networks, to collect information about your visit, including the pages you view, the links you click, and other actions taken in connection with our sites and Services and use them in combination with our cookies to provide offers and information of interest to you. Pixel tags also enable ad networks to serve targeted advertisements to you when you visit the Services or other websites.

Modifying Your Personal Information:

If you are a registered user of our Services, we provide you with tools and account settings to access or modify the personal information you provided to us and associated with your account.

RIGHTS AND CHOICES

You have the right to request that we disclose what personal information we collect about you, to delete any personal information that we collected from or maintain about you, and to opt out of the sale of personal information about you. You also have the right to designate an agent to exercise these rights on your behalf, subject to verification of that agency relationship. This section describes how to exercise those rights and our process for handling those requests, including our means of verifying your identity. If you would like further information regarding your legal rights under applicable law or would like to exercise any of them, please contact us at info@the-liana.com. While email is the best way to reach us.

ACCESSING AND DELETING YOUR PERSONAL INFORMATION

Right to request deletion of your personal information

You may also request that we delete any personal information that we have collected from/about you. However, we may retain personal information as authorized under applicable law, such as personal information required as necessary to provide our services, protect our business and systems from fraudulent activity, debug and identify errors that impair existing functionality, as necessary for us, or others, to exercise their free speech or other rights, comply with law enforcement requests pursuant to lawful process, for scientific or historical research, for our own internal purposes reasonably related to your relationship with us, or to comply with legal obligations. We need certain types of information so that we can provide our services. If you ask us to delete it, you may no longer be able to access or use our services.

How to exercise your access and deletion rights

You may exercise your privacy rights by submitting your request via email at info@the-liana.com. While email is the best way to reach us.

For security purposes, we may request additional information from you to verify your identity when you request to exercise your privacy rights. If you have an online account with us, logging into your account will serve to verify your identity and request, although we may request additional information if we believe your account has been compromised. If you do not have an account with us, or if we have reason to suspect that the security of your account is compromised, we will request additional information from you to match with our existing records to verify your identity, depending on the nature of the request and the sensitivity of the information sought.

Changes to this Policy

We may revise this Privacy Policy from time to time. The most current version of the policy will govern our use of your information and will always be on this page. By continuing to access or use the Services after those changes become effective, you agree to be bound by the revised Privacy Policy.